Category: PPC

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Posted in LinkedIn Marketing Paid Social PPC

LinkedIn Ads rolling out generative AI, new ad formats

Here’s a preview of what LinkedIn’s AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.

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Posted in Marketing PPC TikTok video

TikTok opens its premium content feature, Series, to more creators

Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.

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Posted in Advertising Marketing Microsoft PPC

Microsoft will only show ads from verified advertisers starting Aug. 1

Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.

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Posted in Marketing Paid Social Platforms PPC Twitter

Twitter’s U.S. ad revenue drops 59%

Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?

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Posted in Marketing PPC video YouTube

Netflix tops list of YouTube’s top 10 most popular video ads

The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.

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Posted in Marketing Platforms PPC

Ask Instacart brings generative AI to Instacart’s search experience

Instacart’s new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands.

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Posted in Marketing PPC SEO

We turned Search Engine Land into a chatbot

We trained ChatGPT on our content and turned our website into a chatbot so you can explore, experiment and learn more about search marketing.

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Posted in google Google Ads Marketing PPC

Google modifies shopping ads policies to enhance transparency

The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.

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Posted in Advertising Analytics & Conversion Marketing Microsoft PPC

Microsoft Ads to launch UET Insights dashboard with new traffic data

The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.

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Posted in google Marketing Microsoft PPC SEO

Google Search of today won’t exist in 10 years, says DeepMind co-founder

Will ‘old-school search’ be gone in 10 years, thanks to ChatGPT, the new Bing and Google’s new Search Generative Experience?

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