Category: PPC

Learn why you should be migrating to GA4 now and get your roadmap for success.

The post Free webinar: Get a jumpstart with Google Analytics 4 appeared first on Search Engine Land.

Microsoft hopes to combine their audience intel and technology with Xandr’s powerful platform of assets.

The post Microsoft, AT&T’s Xandr acquisition complete appeared first on Search Engine Land.

Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out.

The post Google Chrome’s Topics API test going public July 1 appeared first on Search Engine Land.

Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads.

The post Snapchat now offers Dynamic Ads for Travel appeared first on Search Engine Land.

Starting this month Apple is shifting their CPM pricing to the more updated cost-per-touch model

The post Apple Search campaigns shifting to cost-per-tap (CPT) pricing model appeared first on Search Engine Land.

There is no ETA for a fix but Google is aware of the issue and working on a resolution.

The post Google Ads bug inflating some cost-per-click (CPCs) for non-US campaigns appeared first on Search Engine Land.

A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.

The post New mobile Google ad experiment puts favicon in-line with display URL appeared first on Search Engine Land.

After this session, you’ll be able to use these tools to your advantage.

The post Webinar: Dominate your competition with Google auction insights and search intelligence appeared first on Search Engine Land.

A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.

The post Google’s My Ad Center lets users control their ad experience, follow brands appeared first on Search Engine Land.

A detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features.

The post PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations appeared first on Search Engine Land.