Category: PPC

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Posted in Marketing PPC Twitter

Advertisers slow to return to Twitter despite Musk’s claims

“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”

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Posted in Instagram Marketing PPC

4 new Instagram Reels features

The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation.

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Posted in Google Ads Marketing PPC

Google Marketing Live registration opens

Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities.

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Posted in Google Ads Marketing PPC

Google Ads API is removing ad group and keyword forecasts

Though set to depreciate in June, Google recommends updating your applications as soon as possible.

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Posted in Google Ads Marketing PPC

Google Ads tests new verification badge

Google is continuing to test badges for advertisers that have been verified by Google Ads. Here’s what the latest badge looks like.

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Posted in Display Google Ads Marketing PPC

UK publishers sue Google for $4.2 billion in lost ad revenue

Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.

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Posted in Marketing PPC SEO

Gender pay gap persists: Men earn 26% more than women in search marketing

Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds.

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Posted in Marketing PPC SEO

2023 Salary & Career guide: How much search marketers make

Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn’t) in this Search Engine Land survey.

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Posted in Marketing PPC

5 must-know Reddit Ads tactics for B2B marketers

Looking to boost your B2B marketing efforts? Follow the tactics outlined here and experiment with what’s possible on Reddit.

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Posted in Google Ads Marketing PPC

Google Ads Editor version 2.3 is out with 12 new features

The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.

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