Category: PPC

The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.

The post Microsoft Ads to launch UET Insights dashboard with new traffic data appeared first on Search Engine Land.

Will ‘old-school search’ be gone in 10 years, thanks to ChatGPT, the new Bing and Google’s new Search Generative Experience?

The post Google Search of today won’t exist in 10 years, says DeepMind co-founder appeared first on Search Engine Land.

The latest Gartner CMO Spend report has CMOs trying to do more with less – and that could come at the expense of PPC and SEO budgets.

The post 20% of CMOs to invest less in paid search, SEO this year appeared first on Search Engine Land.

Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022.

The post Nearly 30% of Instacart’s revenue is from advertising appeared first on Search Engine Land.

YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.

The post YouTube to offer unskippable 30-second ads on connected TV appeared first on Search Engine Land.

YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.

The post New Google AI tools will let advertisers generate media assets appeared first on Search Engine Land.

Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.

The post U.S. paid search spend forecast to hit $110 billion in 2023 appeared first on Search Engine Land.

Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds.

The post Meta starts refunding advertisers for overspending glitch appeared first on Search Engine Land.

While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.

The post Search ad conversion rates down, cost per lead up in 2023 appeared first on Search Engine Land.

If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened.

The post These 2 charts show Microsoft Bing’s search market share problem appeared first on Search Engine Land.