Category: PPC

Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.

The post Microsoft Search and Advertising revenue up 3% amid ad spend drop appeared first on Search Engine Land.

Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.

The post Google search revenue rises 5%, slight increase in total ad revenue appeared first on Search Engine Land.

Brands will be able to share written content for the first time and experiment with an array of new features designed to boost engagement.

The post TikTok launches text posts appeared first on Search Engine Land.

There are certain criteria that brands must meet if they want their offers and products to be featured on Google.

The post Google updates Misrepresentation policy with key information on building trust appeared first on Search Engine Land.

The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.

The post TikTok launches ads transparency library appeared first on Search Engine Land.

Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.

The post Microsoft’s Performance Max is now in open beta appeared first on Search Engine Land.

Marketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.

The post Meta rolls out multiple updates to enhance Facebook video experience appeared first on Search Engine Land.

The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.

The post Kroger’s new self-service ad platform: What you need to know appeared first on Search Engine Land.

Google is accused of illegally taking hundreds of thousands of the newspaper’s articles to train its ChatGPT rival, Bard.

The post Daily Mail ‘set to sue’ Google over Bard copyright issues appeared first on Search Engine Land.

Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?

The post Threads is adding branded content tools to create paid promotion opportunities appeared first on Search Engine Land.