Category: PPC

You can create improved reports thanks to Looker Studio’s latest update – but you’ll have to refresh your GA4 data sources first.

The post Major Looker Studio GA4 connector update adds 170 new fields appeared first on Search Engine Land.

Microsoft’s Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.

The post Microsoft on the future of advertising and conversational AI appeared first on Search Engine Land.

Elon Musk has confirmed plans to start paying Twitter’ verified content creators for ads served in their replies – but there are conditions.

The post Twitter will start paying verified content creators in coming weeks, says Elon Musk appeared first on Search Engine Land.

PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.

The post Google Marketing Live 2023: Reactions from the experts appeared first on Search Engine Land.

TikTok launched its Script Generator feature – a free tool that provides advertisers with script ideas in seconds.

The post TikTok launches new AI ad script generator appeared first on Search Engine Land.

Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.

The post Google, Microsoft generative AI experiments concern advertisers appeared first on Search Engine Land.

TikTok plans to quadruple its global e-commerce operations with a target of selling $20 billion in merchandise.Tik

The post TikTok targets $20 billion in ecommerce sales appeared first on Search Engine Land.

Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.

The post Google Ads API v.14 is here, with 5 big updates appeared first on Search Engine Land.

Here’s a preview of what LinkedIn’s AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.

The post LinkedIn Ads rolling out generative AI, new ad formats appeared first on Search Engine Land.

Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.

The post TikTok opens its premium content feature, Series, to more creators appeared first on Search Engine Land.