Category: PPC

If you’re feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.

The post 9 GA4 training courses to help confused marketers appeared first on Search Engine Land.

If you don’t laugh, you’ll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.

The post 13 of the funniest reactions to GA4: The roast of Google Analytics 4 appeared first on Search Engine Land.

Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don’t like GA4.

The post GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin appeared first on Search Engine Land.

Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.

The post YouTube stops playing videos for people with ad blockers in new trial appeared first on Search Engine Land.

Marketers can use the new restriction settings to take back control of their campaigns and where their ads appear.

The post Google rolls out brand restriction settings to all advertisers appeared first on Search Engine Land.

Here’s everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement.

The post How Facebook ranks content in 2023: Feed, Stories, Reels and more appeared first on Search Engine Land.

Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.

The post Google recommends importing GA4 conversion data into Google Ads appeared first on Search Engine Land.

Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.

The post Google accused of mis-selling ads on third-party websites for years appeared first on Search Engine Land.

The secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables.

The post YouTube Ads: Unlocking high impact at minimal cost appeared first on Search Engine Land.

The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.

The post YouTube Test & Compare helps you pick the best video thumbnail appeared first on Search Engine Land.