Category: PPC

Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.

The post Universal Analytics still processing data for most after sunset appeared first on Search Engine Land.

Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.

The post YouTube Search from Comments: New test adds links to keywords appeared first on Search Engine Land.

Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?

The post 8 Twitter alternatives marketers need to know about appeared first on Search Engine Land.

If you’re feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.

The post 9 GA4 training courses to help confused marketers appeared first on Search Engine Land.

If you don’t laugh, you’ll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.

The post 13 of the funniest reactions to GA4: The roast of Google Analytics 4 appeared first on Search Engine Land.

Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don’t like GA4.

The post GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin appeared first on Search Engine Land.

Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.

The post YouTube stops playing videos for people with ad blockers in new trial appeared first on Search Engine Land.

Marketers can use the new restriction settings to take back control of their campaigns and where their ads appear.

The post Google rolls out brand restriction settings to all advertisers appeared first on Search Engine Land.

Here’s everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement.

The post How Facebook ranks content in 2023: Feed, Stories, Reels and more appeared first on Search Engine Land.

Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.

The post Google recommends importing GA4 conversion data into Google Ads appeared first on Search Engine Land.