Category: Paid Social

Here’s a preview of what LinkedIn’s AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.

The post LinkedIn Ads rolling out generative AI, new ad formats appeared first on Search Engine Land.

Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?

The post Twitter’s U.S. ad revenue drops 59% appeared first on Search Engine Land.

Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.

The post U.S. paid search spend forecast to hit $110 billion in 2023 appeared first on Search Engine Land.

Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds.

The post Meta starts refunding advertisers for overspending glitch appeared first on Search Engine Land.

If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.

The post PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more appeared first on Search Engine Land.

Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.

The post Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0 appeared first on Search Engine Land.

The newsletter feature will help brands leverage first-party data while many platforms are becoming privacy-aware.

The post LinkedIn just released 3 new features for pages appeared first on Search Engine Land.