Posted in Marketing Platforms PPC

Nearly 30% of Instacart’s revenue is from advertising

Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022.

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Posted in Marketing Platforms PPC video YouTube

YouTube to offer unskippable 30-second ads on connected TV

YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.

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Posted in Display Marketing Paid Social PPC

U.S. paid search spend forecast to hit $110 billion in 2023

Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.

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Posted in Advertising Marketing Meta Paid Social Platforms PPC

Meta starts refunding advertisers for overspending glitch

Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds.

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Posted in Amazon Ecommerce google Marketing Platforms SEO

50% of product searches start on Amazon

Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.

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Posted in Amazon Marketing Platforms SEO

Amazon plans to add generative AI to its search experience

Amazon is planning an AI initiative to reshape the future of search on the platform, according to recent job postings.

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Posted in Advertising Google Ads Marketing PPC

Search ad conversion rates down, cost per lead up in 2023

While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.

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