Nearly 30% of Instacart’s revenue is from advertising
Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022.
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YouTube to offer unskippable 30-second ads on connected TV
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
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New Google AI tools will let advertisers generate media assets
YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.
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U.S. paid search spend forecast to hit $110 billion in 2023
Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.
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Meta starts refunding advertisers for overspending glitch
Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds.
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5 steps to work smarter and successfully by Cynthia Ramsaran
In this webinar, learn how to maintain a sustainable, competitive advantage through how you work.
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50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
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Amazon plans to add generative AI to its search experience
Amazon is planning an AI initiative to reshape the future of search on the platform, according to recent job postings.
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Google Bard adds genuine citations in responses and more concise summaries
Google released an update today that is better at summarizing information and identifying sources for its answers.
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Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
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