Category: PPC

Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.

The post UK publishers sue Google for $4.2 billion in lost ad revenue appeared first on Search Engine Land.

Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds.

The post Gender pay gap persists: Men earn 26% more than women in search marketing appeared first on Search Engine Land.

Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn’t) in this Search Engine Land survey.

The post 2023 Salary & Career guide: How much search marketers make appeared first on Search Engine Land.

Looking to boost your B2B marketing efforts? Follow the tactics outlined here and experiment with what’s possible on Reddit.

The post 5 must-know Reddit Ads tactics for B2B marketers appeared first on Search Engine Land.

The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.

The post Google Ads Editor version 2.3 is out with 12 new features appeared first on Search Engine Land.

More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.

The post This day in search marketing history: March 26 appeared first on Search Engine Land.

Google Panda patent granted, plus: Microsoft starts IndexNow push, mobile-friendly update details, AdWords remarketing and more.

The post This day in search marketing history: March 25 appeared first on Search Engine Land.

The new features, including automated ad creation and bulk edit improvements, are live today.

The post 6 new Reddit Ads Manager features appeared first on Search Engine Land.

Requests for more than 400 properties will be reviewed case-by-case and subject to close scrutiny before approval.

The post Google Analytics has increased the number of allowed properties appeared first on Search Engine Land.

Advertisers can use this report to negotiate leverage when discussing compensation for a new position or pursuing a pay increase with current employers.

The post PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make appeared first on Search Engine Land.