Category: PPC

A change in leadership at Microsoft can be an opportunity for advertisers.

The post Global Head of Microsoft Advertising steps down appeared first on Search Engine Land.

Google had a ‘revolutionary’ chatbot ready two years ago. Now, it’s slowly rushing to put AI into more products. What happened?

The post Why a Google search revolution never happened appeared first on Search Engine Land.

Each individual Series can include up to 80 videos, each up to 20 minutes long.

The post TikTok introduces a “Series” feature enabling creators to sell premium episodes appeared first on Search Engine Land.

Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.

The post This day in search marketing history: March 5 appeared first on Search Engine Land.

Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.

The post This day in search marketing history: March 4 appeared first on Search Engine Land.

The ads are available for purchase in 24-hour increments, with an option to schedule them consecutively for an extended period.

The post Pinterest is experimenting a new premium video ad format appeared first on Search Engine Land.

The recent spy balloon incident could be a tipping point in the strained relationship between the US and China, leading to the US government taking action due to security concerns.

The post Biden approved to decide fate of TikTok as US ban nears appeared first on Search Engine Land.

The new cross-product access management tool will allow easy creation and application of audiences from GA4 to Google Ads.

The post New Analytics user access management changes in Google Ads appeared first on Search Engine Land.

The new tools were announced today during Google’s Search Ads Week

The post Google launched 2 new asset creation and customer acquisition tools appeared first on Search Engine Land.

Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.

The post This day in search marketing history: February 26 appeared first on Search Engine Land.