Category: PPC

Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.

Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.

Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business.

Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.

Acquisition discussions are reportedly progressing between Alphabet, Google’s parent company, and HubSpot. No deal has yet been reached.

Merchants can enable conversion annotations that showcase a product’s popularity directly in Google Shopping ad listings.

Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.

TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.

Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.

Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.