Category: PPC
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Google ‘considering Hubspot acquisition’
Lionel Poizner April 4, 2024
The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
Facebook launches enhanced full-screen video player with key upgrades
Lionel Poizner April 3, 2024
The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.
Reminder – Google is turning off all Universal Analytics services and APIs
Lionel Poizner April 3, 2024
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
YouTube unveils 3 new updates, including live stream reaction analytics
Lionel Poizner April 2, 2024
The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.
Daily Mail publisher introduces new social-first video ads
Lionel Poizner April 2, 2024
DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces.
Meta announces major audience targeting and insights update
Lionel Poizner April 1, 2024
Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.
Walmart Connect opens up to small and non-endemic advertisers
Lionel Poizner April 1, 2024
By opening Walmart Connect’s doors to more advertisers, competition is likely to increase, leading to higher costs for marketers.
6 new Reddit Ads Manager features to simplify campaign creation and tracking
Lionel Poizner March 29, 2024
The platform now offers new automated tools to help generate ad copy, edit assets, optimize campaign results, manage budgets, and more.
Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit
Lionel Poizner March 29, 2024
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram.
Amazon ordered to publicly share details of ads it serves in the EU
Lionel Poizner March 27, 2024
The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU.

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