Category: PPC

Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.

Google is making it easier for merchants to surface product listings across its surfaces through automated ‘website crawl’ feeds.

An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.

Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.

Google’s plan to automatically pause keywords in advertisers’ accounts after 13 months of no engagement has been met with mixed reactions.

Move beyond outdated views of paid search as a perfect direct response channel and adapt to new tools and customer-centric strategies.

Google Ads plans to retire the old interface and replace it with a new, more organized design for all markets.

Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.

This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.

Select Google Ads advertisers are being offered the ‘unique opportunity’ to help shape current and unreleased products via surveys.