Category: PPC

Learn how a strategic approach to social media can help brands drive significant bottom-line results

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.

New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.

The U.K. Competition and Markets Authority’s quarterly report comes after Google pushed its cookie deprecation to 2025.

Google Search (as well as YouTube) continues to be the biggest driver of Alphabet’s increase in overall revenue.

Don’t expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.

TikTok says the law is unconstitutional and plans to challenge it in court.

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.

Google used tactics that hindered Yahoo Japan’s ability to compete in targeted search ads, according to Japan’s Fair Trade Commission.

Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.