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A Google spokesperson confirmed that the update was a ‘definitional change’ and would not affect performance metrics.

Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup.

The platform rolled out the change to make it easier for users to find relevant accounts and posts in one place.

Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.

To ensure greater consistency with Google Ads, GA4 is replacing conversions with ‘key events’ for behavioral analytics in its reports.

Google’s premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.

Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.

Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential.

Google is investigating the exporting issues with Google Ads Report Editor.

Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they’re worried the ads might actually be malware.

Category: PPC