Category: PPC

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Posted in google Marketing PPC

Number of concerns over Google Privacy Sandbox grow to 111

privacy sandbox

The U.K. Competition and Markets Authority’s quarterly report comes after Google pushed its cookie deprecation to 2025.

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Posted in google Marketing PPC

Google Search revenue increases 14% YoY to $46 billion

Google Search (as well as YouTube) continues to be the biggest driver of Alphabet’s increase in overall revenue.

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Posted in Marketing Meta PPC

Meta ad revenue jumps 27% in Q1 2024

Facebook, Instagram, Meta

Don’t expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.

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Posted in Marketing PPC SEO TikTok

TikTok sell or ban bill becomes law

TikTok ban U.S.

TikTok says the law is unconstitutional and plans to challenge it in court.

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Posted in google Marketing PPC SEO

Head of Google Search demands urgency as growth slows

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.

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Posted in Marketing PPC

Google accused of anti-competitive tactics by Japanese regulator

google-auction-bid-money-legal2-ss-1920

Google used tactics that hindered Yahoo Japan’s ability to compete in targeted search ads, according to Japan’s Fair Trade Commission.

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Posted in google Google Ads Marketing PPC

Google Chrome IP masking could radically impact search advertising

Data privacy with Google colours

Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.

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Posted in Marketing Meta PPC Threads

Meta could launch Threads ads this year

Meta Threads

Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.

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Posted in Marketing PPC video YouTube

YouTube escalates war on ad blockers

YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.

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Posted in Marketing Paid Social PPC TikTok

TikTok testing virtual influencers for video ads

AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.
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