Category: PPC

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Posted in Marketing Meta PPC Threads

Meta could launch Threads ads this year

Meta Threads

Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.

Continue Reading Meta could launch Threads ads this year
Posted in Marketing PPC video YouTube

YouTube escalates war on ad blockers

YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.

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Posted in Marketing Paid Social PPC TikTok

TikTok testing virtual influencers for video ads

AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.
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Posted in Marketing PPC

Chase launches first bank-led media network

The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
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Posted in Facebook Instagram Marketing Meta Paid Social PPC

Meta advertisers claim sales are down and costs are up due to glitchy automated system

Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.
Continue Reading Meta advertisers claim sales are down and costs are up due to glitchy automated system
Posted in Marketing PPC

Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers’ websites.
Continue Reading Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers
Posted in Marketing Paid Social PPC YouTube

4 YouTube Shopping updates, including Collections and Affiliate Hub

The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.
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Posted in google Marketing Paid Social PPC

Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.
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Posted in google Google Ads Marketing Paid Social PPC

Google explains why Ad Strength is ‘so important’ as it addresses industry concerns

We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
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Posted in LinkedIn Marketing PPC video

LinkedIn introduces CTV ads for B2B campaigns

LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Continue Reading LinkedIn introduces CTV ads for B2B campaigns