Category: PPC

Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.

Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.

Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.

Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.

Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.

The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.

Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.

From creative updates, to immersive shopping ads, to new reporting, here’s a recap of all the AI updates from Google’s annual event.

Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.

We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?