Category: PPC
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Meta could launch Threads ads this year
Lionel Poizner April 18, 2024

Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.
YouTube escalates war on ad blockers
Lionel Poizner April 17, 2024

YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.
TikTok testing virtual influencers for video ads
Lionel Poizner April 12, 2024
AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.
Chase launches first bank-led media network
Lionel Poizner April 12, 2024
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Lionel Poizner April 10, 2024
Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.
Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers
Lionel Poizner April 9, 2024
New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers’ websites.
4 YouTube Shopping updates, including Collections and Affiliate Hub
Lionel Poizner April 9, 2024
The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.
Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny
Lionel Poizner April 8, 2024
Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.
Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
Lionel Poizner April 5, 2024
We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
LinkedIn introduces CTV ads for B2B campaigns
Lionel Poizner April 4, 2024
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.

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