Category: PPC

Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles.

Maximum monthly spend limits for Local Service Ads, offers advertisers greater budget control but caution should be taken about potential overspending due to report lags.

Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties.

Concern raised among advertisers have been about data privacy, competitive intelligence, and Google’s transparency in handling the situation

Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.

Competitors’ sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible.

Despite costs increasing, conversion rate has remained steady, with advertisers making the most of the latest Google and Meta tools.

New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.

Perplexity’s new program aims to address recent controversies over content use while differentiating itself from traditional search engines.

Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.