Category: PPC

The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.

Google’s AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains.

The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.

After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.

Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.

Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.

Google is making it easier for merchants to surface product listings across its surfaces through automated ‘website crawl’ feeds.

An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.

Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.