Category: PPC

The new Google Ads Unintended Consequences card will show you misaligned campaign targeting and ad placement.

Google’s new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.

Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.

You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.

The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.

Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.

The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.

This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.

You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.

Google’s Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.