Category: PPC

The investigation into Google’s user consent practices for ad profiling could threaten its ability to link user data across its services.

Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform.

Men earn an average of $130,000 while women earn an average of $95,000, according to Search Engine Land’s 2024 Salary and Career Survey.

Apple’s App Store search redesign puts ads front and center, potentially boosting visibility for advertisers.

Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels.

Meta’s new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons.

Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights.

Google Analytics 4’s Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.

Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant’s vast data for targeted advertising

Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.