Category: PPC

Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights.

Google Analytics 4’s Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.

Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant’s vast data for targeted advertising

Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.

Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.

Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.

Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.

Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.

Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights

Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.