Category: PPC

Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.

This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.

Select Google Ads advertisers are being offered the ‘unique opportunity’ to help shape current and unreleased products via surveys.

Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.

Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.

Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.

Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.

Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.

The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.

Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.