Category: PPC

Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens.

The PMax modification request form update includes faster implementation notifications and the ability to make multiple changes at once.

Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports.

Google Ads advertisers will need to take a more hands-on approach to audience targeting after the removal of Audience Recommendations.

Interactive CTV ads boost brand recall and engagement but struggle to drive immediate purchases, highlighting its promise and limitations.

Google sets deadline for Google Ads API v15 sunset, urging developers to upgrade to avoid service disruptions.

Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards.

Facebook’s stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience.

TikTok’s Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies.

Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more.