Category: PPC

Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.

Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.

Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.

Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.

Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights

Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.

Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.

Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.

This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.

Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.