Category: PPC

In what they call “journey ads,” Uber is planning to start rolling out ads to its riders based on their travel history and their geographic locations.

The post Uber ads are coming, and they’re already raising privacy concerns appeared first on Search Engine Land.

The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value.

The post A look inside TikTok’s new automated Smart Performance Campaigns appeared first on Search Engine Land.

The new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards.

The post 3 new Google reporting columns for conversions appeared first on Search Engine Land.

Audio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.

The post 3 new YouTube streaming, shopping, and audio features appeared first on Search Engine Land.

Google said this it to make the ad label more distinguishable from the organic search results.

The post Google Ads label is now a bold black text Sponsored label appeared first on Search Engine Land.

Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue in advertising.

The post Revenue optimization: 3 ways to get your advertising efforts right appeared first on Search Engine Land.

This update should improve efficiency, reduce errors and help advertisers going forward.

The post Google launches new content suitability center in Google Ads appeared first on Search Engine Land.

Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting.

The post Alexa users claim Amazon is using voice recordings to target ads appeared first on Search Engine Land.

The added support will provide publishers with control and choice to implement the monetization strategies that best support their business goals.

The post Google to offer publisher first-party cookie support appeared first on Search Engine Land.

Learn what you can do with LinkedIn matched audiences, how to set up lists, and tips for incorporating them into your campaigns.

The post LinkedIn matched audiences: How to get started appeared first on Search Engine Land.