Category: PPC

Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue in advertising.

The post Revenue optimization: 3 ways to get your advertising efforts right appeared first on Search Engine Land.

This update should improve efficiency, reduce errors and help advertisers going forward.

The post Google launches new content suitability center in Google Ads appeared first on Search Engine Land.

Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting.

The post Alexa users claim Amazon is using voice recordings to target ads appeared first on Search Engine Land.

The added support will provide publishers with control and choice to implement the monetization strategies that best support their business goals.

The post Google to offer publisher first-party cookie support appeared first on Search Engine Land.

Learn what you can do with LinkedIn matched audiences, how to set up lists, and tips for incorporating them into your campaigns.

The post LinkedIn matched audiences: How to get started appeared first on Search Engine Land.

At the intersection of privacy and relevant ads are programmatic buys led by first-party data and machine learning.

The post 2 new Google Display & Video 360 audience solutions appeared first on Search Engine Land.

Some advertisers have access to a feature that allows Google to create RSA assets using your website, landing pages, or existing keywords.

The post Google can now automatically create your ad assets appeared first on Search Engine Land.

New ad features and tools could be a good thing for advertisers and brands, but users could grow tired of constant promotions.

The post 4 new Instagram ad surfaces and tools appeared first on Search Engine Land.

Identify where you can reduce your marketing costs and increase profitability without hurting revenue.

The post How to stop wasting brand search spend – and save it with automation appeared first on Search Engine Land.

Like it or not, Universal Analytics is going away in 2023. But setting up GA4 doesn’t have to be overwhelming. Here are 11 things to remember as you’re setting up a new GA4 property.

The post 11 steps to setting up a successful GA4 property appeared first on Search Engine Land.