Category: PPC

The original tool was announced in 2019 as a way for advertisers to create fast, short-form videos.

The post YouTube trim video tool turns videos into 6-second bumper ads appeared first on Search Engine Land.

Overall revenue for the company also decreased 4% YoY, but one area showing growth was new daily active users, up 2%.

The post Meta Q3 earnings: ad revenue declined 4%, but monthly users showing promise appeared first on Search Engine Land.

Overall growth beat expectations, but the post-pandemic, uncertain economy results in a relatively bumpy FY23 Q1.

The post Microsoft FY23 Q1: LinkedIn up 17%, search and news revenue up 11% appeared first on Search Engine Land.

Earnings missed the mark for YouTube but showed slow growth for ads and other services.

The post Google FY22 Q3 earnings: YouTube earnings down, ad revenue up, advertisers pulling back? appeared first on Search Engine Land.

Instacart’s self-service platform, Ads Manager is getting a noticeable update.

The post Instacart releases a new, streamlined ad creation process appeared first on Search Engine Land.

Updated technical requirements for Unavailable Videos have been rolled out, along with quick fixes.

The post Google has updated its Unavailable Video policy appeared first on Search Engine Land.

The best thing an agency can do is to fire clients regularly. Here’s how to tell it’s time to let go of clients who are no longer a good fit.

The post Why you should fire clients more often (and how to do it the right way) appeared first on Search Engine Land.

In what they call “journey ads,” Uber is planning to start rolling out ads to its riders based on their travel history and their geographic locations.

The post Uber ads are coming, and they’re already raising privacy concerns appeared first on Search Engine Land.

The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value.

The post A look inside TikTok’s new automated Smart Performance Campaigns appeared first on Search Engine Land.

The new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards.

The post 3 new Google reporting columns for conversions appeared first on Search Engine Land.