Category: PPC

CBD advertisers in California, Colorado, and Puerto Rico can apply for certification beginning in January.

The post Google updates ad policies to allow more CBD promotions appeared first on Search Engine Land.

There is no indication on what caused the outage, how many merchants are affected, or when a resolution will be reached.

The post Merchant Center Feeds issue appeared first on Search Engine Land.

The policies are designed to ensure a safe and positive experience for all Google users.

The post Google updates Ads Policy Requirements appeared first on Search Engine Land.

Here’s a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond.

The post Google Ads updates in 2022: The good, the bad, the jury’s still out appeared first on Search Engine Land.

GA4 users should see the new report in their dashboards automatically but can also add it manually.

The post New Google Analytics 4 Landing page report appeared first on Search Engine Land.

Data-driven attribution assigns incremental values to each touch point in the customer purchase journey.

The post 2 new Google data-driven attribution features appeared first on Search Engine Land.

Microsoft is adding new steps to help prevent scams or deceitful financial promotions on its platform.

The post Microsoft now requires verification for UK Financial Services advertisers appeared first on Search Engine Land.

Search Engine Land launched on this day in 2006. Today, we look back on a successful 2022 and look forward to an even greater 2023.

The post Search Engine Land celebrates its 16th birthday  appeared first on Search Engine Land.

Learn how you can better implement data in Google Ad by feeding the system as much data as humanly possible.

The post Feeding data to automation: In-house teams’ secret sauce to Google Ads appeared first on Search Engine Land.

YouTube has been a major player in marketing for a while, and this year was no exception.

The post YouTube year in review: The top 10 ads of 2022 appeared first on Search Engine Land.