Category: PPC

Instacart’s self-service platform, Ads Manager is getting a noticeable update.

The post Instacart releases a new, streamlined ad creation process appeared first on Search Engine Land.

Updated technical requirements for Unavailable Videos have been rolled out, along with quick fixes.

The post Google has updated its Unavailable Video policy appeared first on Search Engine Land.

The best thing an agency can do is to fire clients regularly. Here’s how to tell it’s time to let go of clients who are no longer a good fit.

The post Why you should fire clients more often (and how to do it the right way) appeared first on Search Engine Land.

In what they call “journey ads,” Uber is planning to start rolling out ads to its riders based on their travel history and their geographic locations.

The post Uber ads are coming, and they’re already raising privacy concerns appeared first on Search Engine Land.

The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value.

The post A look inside TikTok’s new automated Smart Performance Campaigns appeared first on Search Engine Land.

The new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards.

The post 3 new Google reporting columns for conversions appeared first on Search Engine Land.

Audio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.

The post 3 new YouTube streaming, shopping, and audio features appeared first on Search Engine Land.

Google said this it to make the ad label more distinguishable from the organic search results.

The post Google Ads label is now a bold black text Sponsored label appeared first on Search Engine Land.

Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue in advertising.

The post Revenue optimization: 3 ways to get your advertising efforts right appeared first on Search Engine Land.

This update should improve efficiency, reduce errors and help advertisers going forward.

The post Google launches new content suitability center in Google Ads appeared first on Search Engine Land.