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TikTok has launched an in-app ecommerce feature
The app is trying to compete with Amazon with a new feature now available in the US.
The post TikTok has launched an in-app ecommerce feature appeared first on Search Engine Land.
Google Ads Reach Planner now forecasts Video Action campaigns
A full-funnel YouTube strategy could help increase conversions by about 10%.
The post Google Ads Reach Planner now forecasts Video Action campaigns appeared first on Search Engine Land.
Excel pivot table best practices for search marketers
Learn how to use Excel pivot tables to QA bulk sheets, plus some tips and shortcuts to enhance your pivot table skills.
The post Excel pivot table best practices for search marketers appeared first on Search Engine Land.
Apple could be building an ad network for live TV
The deal is part of an agreement to stream Major League Soccer games next year.
The post Apple could be building an ad network for live TV appeared first on Search Engine Land.
Meta earns MRC accreditation for content-level brand safety on Facebook
Meta says they have made significant progress and investments into brand safety and suitability controls.
The post Meta earns MRC accreditation for content-level brand safety on Facebook appeared first on Search Engine Land.
Google introduces Ads Data Hub for Marketers and Measurement Partners
The cloud-based, privacy-first measurement solution is evolving into two different dedicated platforms.
The post Google introduces Ads Data Hub for Marketers and Measurement Partners appeared first on Search Engine Land.
Google Ads podcast placement now available
In the US, YouTube is the second most frequently used service for consuming podcasts.
The post Google Ads podcast placement now available appeared first on Search Engine Land.
Licensed healthcare providers eligible to apply for new YouTube product features
Licensed healthcare providers can apply for access to the new features starting today.
The post Licensed healthcare providers eligible to apply for new YouTube product features appeared first on Search Engine Land.
YouTube trim video tool turns videos into 6-second bumper ads
The original tool was announced in 2019 as a way for advertisers to create fast, short-form videos.
The post YouTube trim video tool turns videos into 6-second bumper ads appeared first on Search Engine Land.
Meta Q3 earnings: ad revenue declined 4%, but monthly users showing promise
Overall revenue for the company also decreased 4% YoY, but one area showing growth was new daily active users, up 2%.
The post Meta Q3 earnings: ad revenue declined 4%, but monthly users showing promise appeared first on Search Engine Land.
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