Category: PPC

Google has removed Store Sales Direct (SSD) as a standalone product to simplify the overall Store Sales product.

The post Google Ads no longer supports Store Sales Direct appeared first on Search Engine Land.

The tech giant is the latest major advertiser to distance itself from X, following IBM’s decision to pause advertising on the platform.

The post Apple pulls all ads from X amid antisemitic and far-right content concerns appeared first on Search Engine Land.

Google’s lead lawyer “visibly cringed” when the exact figure was accidentally revealed during the federal antitrust trial.

The post Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip appeared first on Search Engine Land.

The tech giant has rolled out changes to give marketers quicker and more detailed information about ad disapprovals.

The post Microsoft updates email notification process for ad disapprovals appeared first on Search Engine Land.

The collaboration has been described as “the most significant ad product of the year.”

The post Meta’s new partnership with Amazon streamlines conversion process for advertisers appeared first on Search Engine Land.

The tech giant is expanding its features to help advertisers “unlock greater performance while saving time and money.”

The post Meta unveils five new lead generation ad tools for Facebook and Instagram appeared first on Search Engine Land.

The new feature could help brands boost viewer engagement and facilitate greater content discovery.

The post YouTube rolls out ‘For You’ feed to creators’ channels appeared first on Search Engine Land.

“Amazon ads take credit for sales that would’ve happened organically!”

The post Why this advertiser doesn’t trust Amazon Ads appeared first on Search Engine Land.

Run better-targeted, higher-performing PPC ads using these seven must-dos when tracking offline conversions.

The post Offline conversion tracking: 7 best practices and testing strategies appeared first on Search Engine Land.

The US Federal Trade Commission claims Amazon has made billions of dollars by punishing advertisers and using deceptive practices.

The post Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents appeared first on Search Engine Land.