Category: PPC

Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.

The post Google Performance Max: Everything you need to know appeared first on Search Engine Land.

The case alleges Google used its dominant market share to illegally throttle competition in both search and search advertising.

The post Google search antitrust trial ready to begin: What’s at stake appeared first on Search Engine Land.

The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.

The post Threads users can now search for posts appeared first on Search Engine Land.

Google’s Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you turn it off.

The post Google Chrome persists with targeted ads that use your browser history appeared first on Search Engine Land.

The feature has been rolled out to better support Dynamic Search ads use cases in PMax.

The post Google adds URL Contains targeting functionality to Performance Max appeared first on Search Engine Land.

The company is exploring ad-free versions of its apps in response to the EU’s impending Digital Services Act.

The post Meta may remove ads on Facebook and Instagram for subscribers in Europe appeared first on Search Engine Land.

Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established.

The post Google introduces new Limited Ads Serving policy appeared first on Search Engine Land.

The platform is reversing the decision of former CEO, Jack Dorsey, as part of its “commitment to free speech”.

The post X (Twitter) is bringing back political ads appeared first on Search Engine Land.

Here’s what we learned about Instacart advertising from the company’s S-1 filing, as the company prepares for public trading next month.

The post Instacart IPO: 7 key takeaways for advertisers appeared first on Search Engine Land.

Meta has been working on delivering new features to the platform to help improve retention after sessions plummeted.

The post Threads is widely rolling out on the web appeared first on Search Engine Land.