Category: PPC
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Google is rolling out programmatic bidding for limited ads
Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.
Google advertisers can now opt out of Search Network
This news follows allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content.
Google is testing its Gemini AI model in Search
Gemini, Google’s multimodal large language model, will be added to Search and Ads next year. It has already reduced SGE response times.
Google Local Service Ads roll out impression share data
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.
Google Merchant Center Next will soon support rules and supplemental feeds
Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites them to migrate.
Google Merchant Center is removing 4 attribution models from conversion tracking
First-click, linear, time-decay, and position-based options will no longer be available.
Google denies placing search ads on compromising websites
Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.
YouTube steps up roll out of Shorts ads
Marketers have reported seeing the solution on their accounts for the first time, with general availability expected within months.
Best of the Bot: Create a Facebook post promoting Black Friday deals
A human asks Search Engine Land’s ChatBot to create a Facebook post promoting a business’ Black Friday deals.
The post Best of the Bot: Create a Facebook post promoting Black Friday deals appeared first on Search Engine Land.
Google Ads is updating Location asset requirements
The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand restrictions more clearly.
The post Google Ads is updating Location asset requirements appeared first on Search Engine Land.
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