Category: PPC

The tech giant has reported its strongest quarter in history thanks to its continued investment in generative AI.

The post Microsoft Search and News Advertising revenue up 10% in Q3 appeared first on Search Engine Land.

Alphabet Inc., Google’s parent company, is almost back in double-digit growth, indicating that ad spend is beginning to stabilise.

The post Google search revenue rises 11%, solid increase in total ad revenue appeared first on Search Engine Land.

Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.

The post How Georgia-Pacific uses retail media networks to reach customers appeared first on Search Engine Land.

A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.

The post Google Ads turns 23: A look back at the biggest changes and advances in search appeared first on Search Engine Land.

The new feature, which is available to all publishers, helps to improve the targeting precision of ads

The post Google AdSense launches related search for Auto Ads appeared first on Search Engine Land.

Tougher exam guidelines were rolled out as the platform released three new professional certifications on Skillshop.

The post Google Ads rolls out stricter requirements for new certifications appeared first on Search Engine Land.

Creators can now target potential customers at optimal moments by adding timestamps to the products they tag in videos.

The post YouTube launches new feature to enhance product ad targeting appeared first on Search Engine Land.

Google is retiring first-click, linear, time decay and position-based because of “increasingly low adoption rates.”

The post Google confirms sunset details for 4 attribution models in Ads and Analytics appeared first on Search Engine Land.

The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube.

The post YouTube Spotlight Moments lets brands align ads with cultural moments appeared first on Search Engine Land.

Late Friday afternoon, Google has told us the issue with Google Ads has been resolved.

The post Google Ads serving/spending issue resolved after almost 3 days appeared first on Search Engine Land.