Category: PPC

You can now search branded content in the Meta Ads Library to get deeper insights into your competitor’s campaign strategies.

The post Meta rolls out new search tool to track branded content campaigns appeared first on Search Engine Land.

Reddit Brand Lift and Reddit Conversion Lift provide detailed campaign performance information to enable more efficient optimization.

The post Reddit launches first-party measurement tools appeared first on Search Engine Land.

The redesigned, more subtle CTA box features smaller text, a background with reduced opacity, and a curved border.

The post YouTube trials smaller ‘Skip Ads’ button appeared first on Search Engine Land.

The company reportedly issued a “privacy alert” email in response to claims YouTube ads may have led to the online tracking of children.

The post IPG Mediabrands tells clients to temporarily pause Google Performance Max campaigns appeared first on Search Engine Land.

Amazon will enable this feature automatically for advertisers, which could lead to additional visibility and purchases.

The post Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more appeared first on Search Engine Land.

Microsoft disputes the data, which shows Bing’s market share is actually lower in 2023 than it was in 2022 – before new Bing launched.

The post The new Bing has failed to take any market share from Google after six months appeared first on Search Engine Land.

Advertisers can choose to opt out of the new Multi-Advertiser ad product.

The post Instagram tests Multi-Advertiser ads, cramming four ads into one screen appeared first on Search Engine Land.

The move is expected to negatively impact the discoverability of content on X (Twitter).

The post X (Twitter) paywalls XPro (TweetDeck) appeared first on Search Engine Land.

This level of one-on-one support has historically only been offered to Google Ads’ biggest clients.

The post Google Ads trials enhanced customer service for small businesses appeared first on Search Engine Land.

Those trialling the new tool are encouraged to provide feedback to help the machine learn.

The post Google Ads launches new AI assistant but warns its content may be inaccurate appeared first on Search Engine Land.