Category: PPC

A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.

The post Google Ads turns 23: A look back at the biggest changes and advances in search appeared first on Search Engine Land.

The new feature, which is available to all publishers, helps to improve the targeting precision of ads

The post Google AdSense launches related search for Auto Ads appeared first on Search Engine Land.

Tougher exam guidelines were rolled out as the platform released three new professional certifications on Skillshop.

The post Google Ads rolls out stricter requirements for new certifications appeared first on Search Engine Land.

Creators can now target potential customers at optimal moments by adding timestamps to the products they tag in videos.

The post YouTube launches new feature to enhance product ad targeting appeared first on Search Engine Land.

Google is retiring first-click, linear, time decay and position-based because of “increasingly low adoption rates.”

The post Google confirms sunset details for 4 attribution models in Ads and Analytics appeared first on Search Engine Land.

The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube.

The post YouTube Spotlight Moments lets brands align ads with cultural moments appeared first on Search Engine Land.

Late Friday afternoon, Google has told us the issue with Google Ads has been resolved.

The post Google Ads serving/spending issue resolved after almost 3 days appeared first on Search Engine Land.

From CTV to LinkedIn and beyond, this webinar will give you tips for them all.

The post AI-powered marketing in 2024: A playbook for success appeared first on Search Engine Land.

The new AI-powered tool, which was designed specifically for social platform advertisers, includes new features, inventory and insights.

The post Google Ads rolls out Demand Gen to all customers globally appeared first on Search Engine Land.

The new resources aim to help advertisers better understand Reddit’s audiences, unique targeting capabilities and ad formats.

The post Reddit expands its learning hub with new features, courses and certifications appeared first on Search Engine Land.