Category: PPC

Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.

Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.

This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.

Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.

The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.

Google’s AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains.

The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.

After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.

Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.