Category: PPC

From creative updates, to immersive shopping ads, to new reporting, here’s a recap of all the AI updates from Google’s annual event.

Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.

We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?

Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.

Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.

Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business.

Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.

Acquisition discussions are reportedly progressing between Alphabet, Google’s parent company, and HubSpot. No deal has yet been reached.

Merchants can enable conversion annotations that showcase a product’s popularity directly in Google Shopping ad listings.

Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.