Category: PPC

LinkedIn’s paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play.

With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.

Google’s new guide on Shopping annotations and badges outlines tools like “Price Drop” and “Free Shipping” that help products stand out and boost ad performance.

Perplexity’s expansion includes some major news outlets, though concerns over content use and transparency remain.

Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.

Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.

The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation.

Google urges advertisers to transition creative workflows to third-party partners or alternative tools by March.

Google Ads is experiencing technical issues, causing error messages, slow response times, and disruptions for advertisers.