Category: PPC

Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites.

Meta’s 2023 implementation of ‘guardrails’ for high-spending advertisers raises concerns about fairness and transparency.

Instacart’s partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for distributors.

Google’s crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month.

Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google’s official policy and real-world evidence.

Google’s VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.

Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.

Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.

Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.