Category: PPC

Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals.

Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.

Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds.

Google Ads now offers a “segment” option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.

LinkedIn’s new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads.

Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.

Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.