Category: PPC

Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.

Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.

Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.

Google was required to file its own remedies which include changes to browser agreements, Android contracts and more.

LinkedIn’s new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.

Google’s ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.

LinkedIn’s paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play.

With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.