Category: PPC

LinkedIn’s new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads.

Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.

Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.

The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns.

You can now leverage enhanced ad flexibility and improved asset management with Google’s new responsive search ad format.

Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content.

Meta’s ‘automatic adjustments’ allows its system to make campaign changes without explicit advertiser consent.

Google’s expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.

Google Ads update lets you generate tailored creative content aligned with specific webpages, enhancing ad relevance and performance.

Google is changing how PMax and Standard Shopping campaigns compete, requiring advertisers to adjust strategies during this holiday shopping season.