Category: PPC

Google was required to file its own remedies which include changes to browser agreements, Android contracts and more.

LinkedIn’s new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.

Google’s ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.

LinkedIn’s paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play.

With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.

Google’s new guide on Shopping annotations and badges outlines tools like “Price Drop” and “Free Shipping” that help products stand out and boost ad performance.

Perplexity’s expansion includes some major news outlets, though concerns over content use and transparency remain.

Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.

Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.