Category: PPC

A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.

Google Ads’ new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach numbers.

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.

Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites.

Meta’s 2023 implementation of ‘guardrails’ for high-spending advertisers raises concerns about fairness and transparency.

Instacart’s partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for distributors.

Google’s crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month.

Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google’s official policy and real-world evidence.

Google’s VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.