Category: PPC

Marketers and tech experts warn of unintended consequences while questioning Chrome’s viability as standalone product.

Google’s 2025 Ads API roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.

Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.

The DOJ is preparing to force a sale of Google’s Chrome, among other sweeping remedies, after winning its antitrust case.

Perplexity AI’s shopping feature offers brands a way to engage high-intent shoppers with product recommendations and one-click purchases.

Google AI Overviews ads officially launched last month in the U.S., but we’ve seen few examples of them in the wild.

YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes.

Google’s new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.

Google Ads’ PMax campaigns had stable YoY ROAS and conversion rates despite rising CPCs and CPAs, Optmyzr study finds.

This update comes after Google had a temporary ban on US election based ads on Nov 5.