Category: PPC

Google’s testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.

Microsoft’s Copilot is introducing interactive formats that promise enhanced user engagement and personalization.

Google’s new feature, in beta, allows advertisers to discover and promote YouTube Shorts featuring their brand, leveraging UGC.

YouTube’s change is meant to improve viewer experience and boost creator revenue by optimizing ad breaks at natural transition points.

Google outlines how AI is transforming advertising as they enable more personalized content delivery across YouTube and AI-powered Search.

Since March 1st, some advertisers have been reporting that their Google Ads are not serving.

Version 19 adds new access and controls to software developers and those who integrate with the API.

Google’s update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.

Stop wasting ad spend on traffic you could get for free. Learn how PPC cannibalization affects your SEO performance – and how to fix it.

Google Ad Manager, Campaign Manager 360, and Display & Video 360 are experiencing technical issues.