Category: PPC

Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

Google’s new PMax “Source” column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization.

Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.

Uncover and fix 10 common causes of declining conversions, from budget limitations and weak landing pages to market and economic shifts.

Microsoft Clarity’s new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.

A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.

Google Ads’ new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach numbers.

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.