Category: PPC

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google’s documentation that claimed otherwise.

Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Google Analytics 4’s new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.

Google’s shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.

Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

Google’s new PMax “Source” column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization.