Category: PPC

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge.

Users report seeing search pages dominated by ads with minimal organic content.

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.

New Reddit feature lets users block specific advertisers from their feeds for at least a year, giving users control over their ad experience.

YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.

Are your landing pages converting better—or worse—than your competitors’? See the latest conversion benchmarks by industry.

Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.

Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, YouTube, and more.

Ads could come to Google’s conversational search experience – AI Mode, but some advertisers remain skeptical about performance.

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.