Category: PPC

Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting efficiency.

Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting.

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad eligibility.

Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data

Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.

Google’s AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.