Category: PPC

Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.

Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations.

Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.

LinkedIn’s new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort.

Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer.

You can expect some of your current and old reports to change when this update happens.

What do top-performing landing pages have in common? Find out in this guide featuring high-converting examples and actionable design strategies.

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge.

Users report seeing search pages dominated by ads with minimal organic content.

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.