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Posted in google Marketing News Search features SEO

Google AI Mode rolling out to second batch of users now

For the first hour or so, the invites to try out AI Mode from Google did not work – but now it does.

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Posted in Google Ads Marketing News PPC

Google Ads rolls out channel control for Demand Gen campaigns

Google Ads logo on smartphone

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge.

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Posted in Ecommerce Generative Engine Optimization (GEO) Marketing News PPC SEO

Generative AI use surging among consumers for online shopping: Report

AI retail traffic

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.

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Posted in Marketing News PPC Reddit

Reddit adds Hide option for ads across platform

Reddit search

New Reddit feature lets users block specific advertisers from their feeds for at least a year, giving users control over their ad experience.

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Posted in google Google Assistant Marketing News SEO

Google to replace Google Assistant with Gemini

This change will roll out to most devices except Android 9 or earlier (and some other devices).

Continue Reading Google to replace Google Assistant with Gemini
Posted in Marketing News PPC YouTube

YouTube gives brands and creators new linking tools

The DESCRIBE framework for effective YouTube descriptions

YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.

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