Category: News

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.

New Reddit feature lets users block specific advertisers from their feeds for at least a year, giving users control over their ad experience.

This change will roll out to most devices except Android 9 or earlier (and some other devices).

YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.

This is the first core update of 2025 and the first core update since December. It will take up to two weeks to roll out.

Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.

I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.

AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1%

Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, YouTube, and more.

Ads could come to Google’s conversational search experience – AI Mode, but some advertisers remain skeptical about performance.