Category: News

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.

Google’s testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.

Plus, AI Overviews are now available to more searchers, including teenagers.

Microsoft’s Copilot is introducing interactive formats that promise enhanced user engagement and personalization.

Google’s new feature, in beta, allows advertisers to discover and promote YouTube Shorts featuring their brand, leveraging UGC.

YouTube’s change is meant to improve viewer experience and boost creator revenue by optimizing ad breaks at natural transition points.

Google outlines how AI is transforming advertising as they enable more personalized content delivery across YouTube and AI-powered Search.

We still don’t know exactly how many more than 5 trillion queries Google processes annually. Google last claimed at least 2 trillion in 2016.

Since March 1st, some advertisers have been reporting that their Google Ads are not serving.

Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted source for information.