Category: News

Google’s new feature, in beta, allows advertisers to discover and promote YouTube Shorts featuring their brand, leveraging UGC.

YouTube’s change is meant to improve viewer experience and boost creator revenue by optimizing ad breaks at natural transition points.

Google outlines how AI is transforming advertising as they enable more personalized content delivery across YouTube and AI-powered Search.

We still don’t know exactly how many more than 5 trillion queries Google processes annually. Google last claimed at least 2 trillion in 2016.

Since March 1st, some advertisers have been reporting that their Google Ads are not serving.

Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted source for information.

Version 19 adds new access and controls to software developers and those who integrate with the API.

Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.

Will other companies follow suit and go after Google for sending less traffic to sites and publishers with these new AI Overviews?

Google’s update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.