Category: Marketing

Category Added in a WPeMatico Campaign

Posted in Content Marketing SEO

How The Verge gamed Google with its ‘best printer 2023’ article

The authoritative tech publication used ChatGPT to produce the majority of a satirical review, pointing out that it shouldn’t rank. Yet it does.

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Posted in Google Analytics Marketing PPC

Google Analytics has increased the number of allowed properties

Requests for more than 400 properties will be reviewed case-by-case and subject to close scrutiny before approval.

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Posted in Marketing PPC

PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make

Advertisers can use this report to negotiate leverage when discussing compensation for a new position or pursuing a pay increase with current employers.

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Posted in Bing Bing SEO Marketing Microsoft SEO

Bing adds Bing Chat answers to search results

We are now seeing Bing Chat answers in the Bing Search results, in place of Bing Search Answers.

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Posted in Google Ads Marketing PPC

PPC is a tough game – you have to accept it

Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: March 18

Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.

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Posted in Marketing Platforms SEO

Semrush ends 2022 with 95,000 customers, 35% revenue growth

Company says optimizing for new AI-powered chat interfaces in search is similar to optimizing for featured snippets

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Posted in Marketing PPC Twitter

Twitter launches new ‘Unskippable’ video marketing series

I signed up for “Flight School” and watched the videos so you don’t have to. Here’s what I learned.

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