Category: Marketing

Category Added in a WPeMatico Campaign

Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: March 5

Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: March 4

Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.

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Posted in Marketing Pinterest PPC

Pinterest is experimenting a new premium video ad format

The ads are available for purchase in 24-hour increments, with an option to schedule them consecutively for an extended period.

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Posted in Marketing PPC TikTok

Biden approved to decide fate of TikTok as US ban nears

The recent spy balloon incident could be a tipping point in the strained relationship between the US and China, leading to the US government taking action due to security concerns.

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Posted in Google Ads Google Analytics Marketing PPC

New Analytics user access management changes in Google Ads

The new cross-product access management tool will allow easy creation and application of audiences from GA4 to Google Ads.

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Posted in Analytics & Conversion Google Analytics Marketing SEO

GA4 ‘auto-migration’: Here’s why you should opt out

Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out.

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