Category: Marketing

Learn how U.S. consumers engage with brands on TikTok and how ads impact buying behavior.

The post New report: Get insights into who uses TikTok and what they’re looking for appeared first on Search Engine Land.

Combining content-led link building and creative outreach techniques can help you improve your ecommerce site’s SEO performance.

The post 6 link building techniques for ecommerce appeared first on Search Engine Land.

In this webinar, learn how to use incrementality testing to measure the true impact of your marketing campaigns.

The post Spend your marketing budget wisely with incrementality measurement appeared first on Search Engine Land.

Microsoft Edge users increased thanks to the new Bing Chat. The result: more Google searches from Edge. Irony can be pretty ironic sometimes.

The post New Bing attracts new Edge users – who then use Google Search appeared first on Search Engine Land.

Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.

The post Who’s verified? Who’s not? Who knows, it’s Twitter appeared first on Search Engine Land.

Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.

The post UK publishers sue Google for $4.2 billion in lost ad revenue appeared first on Search Engine Land.

Google said Bard can better understand and respond to prompts for multi-step word and math problems. Coding is coming soon.

The post Google updates Bard to improve math, logic responses appeared first on Search Engine Land.

This financial burden of a $1k per month verification disproportionately affects smaller businesses and start-ups with limited advertising budgets.

The post Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations appeared first on Search Engine Land.

Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds.

The post Gender pay gap persists: Men earn 26% more than women in search marketing appeared first on Search Engine Land.

Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn’t) in this Search Engine Land survey.

The post 2023 Salary & Career guide: How much search marketers make appeared first on Search Engine Land.