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Google Ads updates gambling and games policy

Google now accepts and runs sports betting ads in Delaware, but eligible advertisers must apply for accreditation.
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023.
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Posted in google Google Ads Marketing Paid Social PPC

Google is evaluating additional PMax brand safety controls

Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics.
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Posted in google Google Ads Google Analytics Marketing Paid Social PPC

Google Analytics 4 properties can now be integrated with AdSense

Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.
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Posted in google Marketing Paid Social PPC YouTube

YouTube launches free subscription offer to boost channel growth

The promotion is designed to give viewers a taste of all the benefits offered by subscribing to your channel.
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Posted in google Google Ads Marketing Paid Social PPC

Google Ads will no longer respond to hybrid multicall requests

The platform’s next move in transitioning to real-time bidding auctions for publishers will be implemented in January.
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Posted in google Google Ads Marketing Paid Social PPC

Google on maximizing PMax results and preparing for SGE

Susie Vowinkel, Managing Director at Google Travel, discusses what we can expect from Google’s AI solutions as we head into 2024.
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