Category: google

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Google Local Service Ads roll out impression share data

 Lionel Poizner  December 4, 2023
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.
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Posted in google Marketing Paid Social PPC

Google Merchant Center Next will soon support rules and supplemental feeds

 Lionel Poizner  December 1, 2023
Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites them to migrate.
Continue Reading Google Merchant Center Next will soon support rules and supplemental feeds
Posted in google Google Analytics Marketing Paid Social PPC

Google Merchant Center is removing 4 attribution models from conversion tracking

 Lionel Poizner  November 30, 2023
First-click, linear, time-decay, and position-based options will no longer be available.
Continue Reading Google Merchant Center is removing 4 attribution models from conversion tracking
Posted in google Google Ads Marketing Paid Social PPC

Google denies placing search ads on compromising websites

 Lionel Poizner  November 28, 2023
Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.
Continue Reading Google denies placing search ads on compromising websites
Posted in google Marketing Paid Social PPC YouTube

YouTube steps up roll out of Shorts ads

 Lionel Poizner  November 27, 2023
Marketers have reported seeing the solution on their accounts for the first time, with general availability expected within months.
Continue Reading YouTube steps up roll out of Shorts ads
Posted in google Google Search Console Google: SEO Marketing SEO

Google Search now supports discussion forum and profile page structured data

 Lionel Poizner  November 27, 2023
Google can show these as rich results in Google Search and Google also added new Search Console reports.
Continue Reading Google Search now supports discussion forum and profile page structured data
Posted in google Google Search Console Google: SEO Marketing SEO

Googlebot crawl rate tool in Search Console is going away

 Lionel Poizner  November 24, 2023

The tool is going away on January 8, 2024 because Google says it is no longer useful.

The post Googlebot crawl rate tool in Search Console is going away appeared first on Search Engine Land.

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Posted in google Marketing SEO

Google’s 2023 Search quality rater guidelines update: Here’s what changed

 Lionel Poizner  November 22, 2023

The big focus of changes this year is around user intent and whether Google’s search results meet the expectations of users.

The post Google’s 2023 Search quality rater guidelines update: Here’s what changed appeared first on Search Engine Land.

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Posted in Bing google Marketing SEO

Quality rater and algorithmic evaluation systems: Are major changes coming?

 Lionel Poizner  November 21, 2023

Recent breakthroughs indicate that AI systems can replace human raters in search evaluation. Still, concerns remain over quality and bias.

The post Quality rater and algorithmic evaluation systems: Are major changes coming? appeared first on Search Engine Land.

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Posted in google Google Ads Marketing Paid Social PPC

Google Ads is updating Location asset requirements

 Lionel Poizner  November 20, 2023

The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand restrictions more clearly.

The post Google Ads is updating Location asset requirements appeared first on Search Engine Land.

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