Category: google
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Google expands video requirements for “Video mode” where video must be main content of the page
If your video is not the primary part of the page, Google will not show your videos in search and within “Video mode” of Google Search.
Google Local Service Ads roll out impression share data
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.
Google Merchant Center Next will soon support rules and supplemental feeds
Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites them to migrate.
Google Merchant Center is removing 4 attribution models from conversion tracking
First-click, linear, time-decay, and position-based options will no longer be available.
Google denies placing search ads on compromising websites
Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.
YouTube steps up roll out of Shorts ads
Marketers have reported seeing the solution on their accounts for the first time, with general availability expected within months.
Google Search now supports discussion forum and profile page structured data
Google can show these as rich results in Google Search and Google also added new Search Console reports.
Googlebot crawl rate tool in Search Console is going away
The tool is going away on January 8, 2024 because Google says it is no longer useful.
The post Googlebot crawl rate tool in Search Console is going away appeared first on Search Engine Land.
Google’s 2023 Search quality rater guidelines update: Here’s what changed
The big focus of changes this year is around user intent and whether Google’s search results meet the expectations of users.
The post Google’s 2023 Search quality rater guidelines update: Here’s what changed appeared first on Search Engine Land.
Quality rater and algorithmic evaluation systems: Are major changes coming?
Recent breakthroughs indicate that AI systems can replace human raters in search evaluation. Still, concerns remain over quality and bias.
The post Quality rater and algorithmic evaluation systems: Are major changes coming? appeared first on Search Engine Land.
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