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YouTube launches free subscription offer to boost channel growth

The promotion is designed to give viewers a taste of all the benefits offered by subscribing to your channel.
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Posted in google Google Ads Marketing Paid Social PPC

Google Ads will no longer respond to hybrid multicall requests

The platform’s next move in transitioning to real-time bidding auctions for publishers will be implemented in January.
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Posted in google Google Ads Marketing Paid Social PPC

Google on maximizing PMax results and preparing for SGE

Susie Vowinkel, Managing Director at Google Travel, discusses what we can expect from Google’s AI solutions as we head into 2024.
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Posted in google Google Ads Marketing Paid Social PPC YouTube

YouTube adds more formats for Video Reach Campaigns

VRCs now include in-feed and shorts ads, offering marketers a more diverse and effective approach for reaching their target audience.
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Posted in google Google Ads Marketing Paid Social PPC

Google Ads pilots conversions account level diagnostic tab

The new feature offers weekly updated data, allowing you to review your current measurement setup for better campaign performance.
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Posted in google Marketing Paid Social PPC

Google is rolling out programmatic bidding for limited ads

Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.
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Posted in google Google Ads Marketing Paid Social PPC

Google advertisers can now opt out of Search Network

This news follows allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content.
Continue Reading Google advertisers can now opt out of Search Network
Posted in google Google: SEO Marketing Search features SEO

Google expands video requirements for “Video mode” where video must be main content of the page

If your video is not the primary part of the page, Google will not show your videos in search and within “Video mode” of Google Search.
Continue Reading Google expands video requirements for “Video mode” where video must be main content of the page