Author: Lionel Poizner

SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.

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Want to resume searching for topics you did days or weeks ago? Google Chrome’s new Journeys feature makes it easy to do.

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The new Search Ads 360 supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines.

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This issue was between February 1st through February 3rd and did not impact your rankings.

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Buying Guides may present visibility opportunities for your content marketing campaigns.

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Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.

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This feature may be particularly useful for SMBs that might not otherwise be able to implement enhanced conversions manually.

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Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers’ shopping experiences.

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The HTMLRewriter() API gives us the ability to use jQuery-style element selectors to attach to HTML elements in raw page source to run JavaScript from that foothold.

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Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type.

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