Author: Lionel Poizner

Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI.

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There are widespread reports of Google Ads disapproving ads and accounts in the past 24-hours but Google says nothing is out of the ordinary.

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The new feature is designed to drive incremental ad revenue while encouraging more engagement from visitors.

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This update may make Microsoft Advertising more attractive to advertisers that sell products or services internationally.

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On the hunt for something new? Check out who’s hiring in search marketing this week.

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Google is getting better at crawling JavaScript, but there are still limitations. At SMX Next, Nati Elimelich explained how dynamic rendering can overcome those limitations while avoiding potential cloaking issues.

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The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.

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Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.

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In this tutorial, you’ll learn a step-by-step process you can use to create a multisite URL Inspection monitoring system.

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Additions include general availability for Smart Campaigns and support for Local Service Ads campaigns in open beta.

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