Author: Lionel Poizner

Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.

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As expected, Google is now rolling out the desktop version of the page experience update. This update should be fully rolled by the end of March 2022.

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Core web vitals are important, but they’re just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.

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Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.

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Service Page owners can now show the organization they work for and include media from their portfolio.

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This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps.

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This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.

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Soon, you won’t be able to follow local businesses in Google anymore.

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As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.

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Want more insights about how your Google Web Stories are performing? Google has the Data Studio report you need.

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