Author: Lionel Poizner

Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising.

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Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.

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Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.

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Google will combine its advertiser identity and business operations verification programs under a unified Advertiser verification program.

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Wix’s SEO efforts continue with an app for SMEs that costs $7 per month.

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Google expanded the document to explain how SafeSearch works, added some troubleshooting but the overall guidance has not changed.

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There are multiple reports about ‘Untitled’ title tags appearing in Google’s search results that redirect users to spam sites.

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In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.

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Advertisers must be state-licensed and certified by Google to run gambling ads.

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WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.

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