Posted in google Google Ads Marketing Paid Social PPC

Google explains why Ad Strength is ‘so important’ as it addresses industry concerns

We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
Continue Reading Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
Posted in Bing Bing SEO Marketing Microsoft SEO

Bing Search tests removing cache link

This comes after Google Search officially dropped its cache link a couple of months go.
Continue Reading Bing Search tests removing cache link
Posted in LinkedIn Marketing PPC video

LinkedIn introduces CTV ads for B2B campaigns

LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Continue Reading LinkedIn introduces CTV ads for B2B campaigns
Posted in google Marketing Paid Social PPC

Google ‘considering Hubspot acquisition’

The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
Continue Reading Google ‘considering Hubspot acquisition’
Posted in Facebook Marketing Paid Social PPC

Facebook launches enhanced full-screen video player with key upgrades

The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.
Continue Reading Facebook launches enhanced full-screen video player with key upgrades
Posted in google Google Analytics Marketing Paid Social PPC

Reminder – Google is turning off all Universal Analytics services and APIs

Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
Continue Reading Reminder – Google is turning off all Universal Analytics services and APIs
Posted in Marketing Paid Social PPC YouTube

YouTube unveils 3 new updates, including live stream reaction analytics

The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.
Continue Reading YouTube unveils 3 new updates, including live stream reaction analytics
Posted in Marketing Paid Social PPC

Daily Mail publisher introduces new social-first video ads

DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces.
Continue Reading Daily Mail publisher introduces new social-first video ads
Posted in Display Marketing PPC

Meta announces major audience targeting and insights update

Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.
Continue Reading Meta announces major audience targeting and insights update
Posted in Marketing Paid Social PPC

Walmart Connect opens up to small and non-endemic advertisers

By opening Walmart Connect’s doors to more advertisers, competition is likely to increase, leading to higher costs for marketers.
Continue Reading Walmart Connect opens up to small and non-endemic advertisers