Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
Lionel Poizner April 5, 2024
We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
Bing Search tests removing cache link
Lionel Poizner April 5, 2024
This comes after Google Search officially dropped its cache link a couple of months go.
LinkedIn introduces CTV ads for B2B campaigns
Lionel Poizner April 4, 2024
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Google ‘considering Hubspot acquisition’
Lionel Poizner April 4, 2024
The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
Facebook launches enhanced full-screen video player with key upgrades
Lionel Poizner April 3, 2024
The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.
Reminder – Google is turning off all Universal Analytics services and APIs
Lionel Poizner April 3, 2024
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
YouTube unveils 3 new updates, including live stream reaction analytics
Lionel Poizner April 2, 2024
The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.
Daily Mail publisher introduces new social-first video ads
Lionel Poizner April 2, 2024
DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces.
Meta announces major audience targeting and insights update
Lionel Poizner April 1, 2024
Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.
Walmart Connect opens up to small and non-endemic advertisers
Lionel Poizner April 1, 2024
By opening Walmart Connect’s doors to more advertisers, competition is likely to increase, leading to higher costs for marketers.

Recent Comments