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What to evaluate ahead of Google’s Page Experience update

The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision.

Please visit Search Engine Land for the full article.

How to Use LinkedIn Text Ads: The Budget-Friendly Option

Ready to run LinkedIn ads but don’t know where to start? Worried the costs are too high? In this article, you’ll learn how to properly set up LinkedIn’s most cost-effective ad type: LinkedIn text ads. You’ll find tips for targeting, bidding on cost per click (CPC), and more. To learn how to set up LinkedIn […]

The post How to Use LinkedIn Text Ads: The Budget-Friendly Option appeared first on Social Media Examiner | Social Media Marketing.

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Getting Started With Google Tag Manager: A Beginner’s Guide

Trying to understand Google Tag Manager? Looking for an easier way to install code on your website? In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You’ll […]

The post Getting Started With Google Tag Manager: A Beginner’s Guide appeared first on Social Media Examiner | Social Media Marketing.

Marketing

Google’s new Small Business Advisors program aims to help SMBs grow

Don’t think of it as an enhanced version of Google Support.

Please visit Search Engine Land for the full article.

Marketing

Google’s Auto Applied Recommendations catch advertisers, agencies off guard

The auto-applied changes do not show in Google Ads change history logs.

Please visit Search Engine Land for the full article.

Marketing

Google Ads wants advertisers to give broad match another shot

Broad match keyword suggestions will start surfacing in Recommendations

Please visit Search Engine Land for the full article.

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How Much Should You Spend on Facebook Ads? Budgeting Steps

Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? In this article, you’ll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal. You’ll also discover four mistakes to avoid. To learn how to choose […]

The post How Much Should You Spend on Facebook Ads? Budgeting Steps appeared first on Social Media Examiner | Social Media Marketing.

Marketing

The future of search marketing: Where do we go from here?

Join us online at SMX, December 8-9, to unlock two forward-thinking keynotes that will prepare you for what’s next.

Please visit Search Engine Land for the full article.

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Launching With Facebook Ads: How to Sell More With Facebook

Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Media Marketing Podcast. Emily is the founder of Hirsh Marketing, an […]

The post Launching With Facebook Ads: How to Sell More With Facebook appeared first on Social Media Examiner | Social Media Marketing.