Use AI to supercharge your ABM campaigns by Edna Chavira
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
Google Performance Max gets new AI-powered video creation, asset testing
Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
Compare top marketing automation platforms: A guide for new users and potential upgraders
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
Meta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns
Meta’s ‘automatic adjustments’ allows its system to make campaign changes without explicit advertiser consent.
Google expands Travel Feeds in Search Ads
Google’s expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.
Google Ads unveils Page-specific Assets for Performance Max
Google Ads update lets you generate tailored creative content aligned with specific webpages, enhancing ad relevance and performance.
Search traffic benchmarks report for 2024 by Digital Marketing Depot
An in-depth look at organic search traffic trends and SERP insights across seven industries.
Google shakes up ad auction dynamics for holiday shopping
Google is changing how PMax and Standard Shopping campaigns compete, requiring advertisers to adjust strategies during this holiday shopping season.
Google shakes up leadership, Raghavan becomes Chief Technologist
This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist.
Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration
Recommendations enhances top insights and it previously offered up to 6 months of data.
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